Page 1: Introduction

UNBIAS: EMANCIPATING USERS AGAINST ALGORITHMIC BIASES FOR A TRUSTED DIGITAL ECONOMY [EPSRC TRUST, IDENTITY, PRIVACY AND SECURITY GRANT: EP/N02785X/1]

ONLINE SURVEY

You are invited to take part in an online survey. The survey will take relatively little time to complete and, as explained on the next page, we will take care to anonymise your responses.

This survey forms part of the ‘UnBias’ project, which is led by the University of Nottingham and is being conducted in collaboration with the Universities of Oxford and Edinburgh. Our project is addressing issues of transparency and accountability regarding unjustified preferences (i.e. “bias”) by algorithms that mediate the information that people encounter on the internet. We investigate the user experience of algorithm driven internet services and the processes of algorithm design. We carry out activities that 1) support user understanding about online environments, 2) raise awareness among online providers about the concerns and rights of internet users, and 3) generate debate about the ‘fair’ operation of algorithms in modern life. As part of our project we invite participants to join us exploring the implications of algorithm-mediated interactions on online platforms. This engagement will assist to produce our project findings, policy and design recommendations, and tools to support the user experience online.  

As part of this project work we invite you to conduct this short questionnaire. You will be presented with two case studies involving the allocation of limited resources and you will be asked to select between 5 options to determine the allocation. The case studies are designed to be thought provoking and we will also ask you to explain the reasons for your choices.

The next page describes the ethical criteria we will apply to handle the data we collect. You will then be asked to confirm your consent to take part in the survey.